In 2022, why not try digital marketing?

In 2022, why not try digital marketing?

In our sector, digital marketing trends change frequently, thus Digital Ethos's digital PR and copywriting specialist Lucinda Batchelor has compiled a list of the most crucial ones to pay attention to right now for transformational growth.

Digital marketing is one of the fastest-growing types of marketing in the world. You can use digital marketing to target niche markets, allowing you to reach out to clients who may not have considered your business before. Fast-paced growth entails constant change and evolution.

We've identified three digital marketing trends that will become more prevalent in 2022 to help you keep up with the changes and adapt to your customers' demands and needs.

Using highlighted snippets

The days of turning to books to find answers to our questions are long gone. Instead, we turn to Google, which has grown to become the world's most popular search engine, processing 1.2 billion searches per year.

Featured snippets respond directly to user inquiries. The answers that Google highlights in a box at the top of the organic results on the search results page, also known as 'Position Zero' in the rankings, are known as Google's highlighted snippets.

If you search for 'top 10 best restaurants in London,' for example, the answer will appear in a paragraph box at the top of the results page. These boxes frequently include an image as well as all of the information we need in an easy-to-read style.

In the case of our restaurant search, we're shown a map of central London and a tiny list of 4+ star restaurants, complete with price ranges, styles, addresses, and opening times, all of which can be viewed with a single click. By tapping the 'see all' link, we can see even more eateries, eliminating the need to sift through the articles below to locate what we're looking for.

When a search engine displays information from your website in a Position Zero box, it means the stuff you provide is worth reading. All you need to do is include attention-getting material in these snippets to draw them away from the box and to explore more of your website's content.

Make use of graphic stuff.

Create a visual content dominance in your strategies. In order to stand out to users, they can contain photographs, videos, gifs, memes, and animations.

Visual content has the power to cement your brand’s identity in consumers’ minds for a longer period compared to text. It is also easier to communicate complex ideas via visuals than the written word.

Visual search is now bigger than ever. Pinterest, Google Lens and many e-commerce platforms now allow customers to search by uploading an image. To make the cut in these searches you’ve got to populate your content bank with high-quality and brand-relevant visuals.

Why not repurpose your blogs into video content and infographics with the same keywords and tags? This way search engines can reach them easily, they are easier to digest and it also helps with SEO.

The key is personalization

Every customer cherishes privacy, but they also demand personalisation. Consumers respond to personalized marketing with increased levels of engagement, conversions, and positive feedback. Customers must be able to opt-in to data tracking and analysis so that they are informed of how their information is being utilized.

This digital marketing trend for 2022 has the ability to make your brand's marketing initiatives go viral. Take, for example, Spotify Wrapped, where each client receives unique, customised, and personalized material. Every year at the end of the year, #SpotifyWrapped becomes a worldwide sensation, with millions of social media users sharing the results with their followers.

Data analysis technologies, insight tools, and consumer data are frequently used in personalized marketing, but it's crucial not to overlook the importance of design. Customers expect branding consistency in design even in tailored campaigns, and your solution is pre-designed templates. Having these on hand allows you to save time, maintain brand consistency, and save redesign expenses.